Creative Director & Visual Artist
Client
ABSURD SILVER
Project
Independent Jewelry Brand
Role
Founder & Creative Director
Responsibilities
Brand Strategy • Creative Direction • Art Direction • Jewelry Design • Product Development • CGI • Campaign Production • E-commerce • Content Creation
Deliverables
Brand Identity • Jewelry Collection • Product Design • Campaigns • E-commerce • Social Content • Packaging • Photography
Founded ABSURD SILVER, an independent jewelry brand exploring the intersection of surrealism, sculpture, and contemporary adornment.
Inspired by themes of transformation, contradiction, and freedom, each collection translates conceptual narratives into wearable objects through handcrafted silver jewelry and cinematic visual storytelling. Every aspect of the brand—from product design and visual identity to campaign direction, CGI, photography, packaging, e-commerce, and content creation—was developed and executed independently.
As Founder and Creative Director, I built the brand from the ground up, overseeing every stage of the creative and business process while establishing a cohesive visual language across physical products and digital experiences.