Creative Director & Visual Artist
CASHAPP SOCIAL CGI
Client
Cash App
Project
Cash App × Shantell Martin
Role
Senior Designer/Art Director
Responsibilities
Creative Direction • CGI • Motion Design • Art Direction • Social Content
Deliverables
CGI Social Content • Motion Graphics • Digital Campaign Assets
Created CGI social content for Cash App's collaboration with artist Shantell Martin, celebrating the launch of the limited-edition Cash Card featuring her signature hand-drawn illustrations.
Inspired by Martin's distinctive visual language and the glow-in-the-dark card design, the campaign transformed the product into a playful, dynamic digital experience designed for social platforms. The visuals highlighted the card's customizable identity while reinforcing the collaboration between art, fashion, and fintech.
Led concept development, art direction, CGI production, and motion design for the campaign's social content.