Creative Director & Visual Artist
Essie
Client
Essie
Project
Always-On Social / AI Motion Content
Role
AI Designer • Art Director
Responsibilities
AI Art Direction • Visual Concepting • AI Image & Motion Development • Social Content Design • Brand Adaptation
Deliverables
AI Motion Content • Instagram • TikTok • Social Media Assets
Develop AI-powered motion content for essie’s always-on social channels, extending the brand’s visual world through dynamic, social-first storytelling.
Shape the creative and visual direction across AI-driven content development, exploring movement, composition, and visual treatments to create engaging assets while maintaining a cohesive and recognizable brand identity.