Creative Director & Visual Artist
Ford Mustang®
Client
Ford
Project
Mustang Mach-E Product Launch
Role
3D Artist/Art Director
Responsibilities
3D Visualization • Look Development • Lighting • Rendering • Product Visualization
Deliverables
3D Product Renders • Web Assets • Social Content • Digital Campaign
Created high-end 3D product visualizations for the launch of the Ford Mustang Mach-E, delivering photorealistic imagery for web, social media, and digital marketing platforms.
The project focused on showcasing the vehicle's design, materials, and performance through cinematic lighting, refined surface rendering, and dynamic compositions. Developed a cohesive visual language that translated the product's innovation and modern design into engaging digital campaign assets.
Produced final renders optimized for multiple digital touchpoints, ensuring consistency across the product launch experience.
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Producer: Erica
3D: Genle Zhu, Suki Violet Su