Creative Director & Visual Artist
Midnight Cream CGI
Client
L’Oréal Paris
Project
Midnight Cream 360° CGI Campaign
Role
Senior Art Director
Responsibilities
Creative Direction • CGI Art Direction • Visual Storytelling • Motion Design • Cross-Platform Adaptation
Deliverables
Email • TikTok • YouTube • Instagram • Social • Digital Media
Elevate the franchise’s scientific narrative across 360° digital and social touchpoints, complementing the emotional storytelling of the Heidi TVC.
Art direct the CGI visual system, using shadow and light to convey the elegance, depth, and luxurious allure of Midnight Cream while ensuring a cohesive brand experience across every platform.
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Full credits:
Agency
McCann New York
Creative Director
Adam
Senior Art Director
Suki
CGI Studio
Ool Digital (@ooldigital)