Creative Director & Visual Artist
M·A·C Hyper Real
Client
M·A·C Cosmetics
Project
Hyper Real Campaign
Role
Senior Designer
Responsibilities
Creative Direction • CGI • Art Direction • Motion Design • Visual Development
Deliverables
CGI Film • Digital Campaign • Social Content • Product Visualization
Created a CGI launch campaign for M·A·C Hyper Real, translating the product's premium skincare positioning into a cinematic visual experience inspired by blooming peonies. Combining sculptural CGI with luxury beauty aesthetics, the campaign reimagines peony petals as fluid forms that reveal the product while expressing softness, radiance, and renewal.
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Full credits:
Creative Direction: MAC Creative Team
Director/Photographer: Tim Walker
CGI: Suki Violet Su
Fashion Editor/Stylist: Madeleine stlie/PhyllisPosnick
Hair Stylist: Ali Pirzadeh
Makeup Artist: Lucy Bridge