Creative Director & Visual Artist
M·A·C - LUNAR LUCK
Client
M·A·C Cosmetics
Project
Lunar New Year 2022 — Tiger Brass Collection
Role
Director/3D artist
Responsibilities
Creative Direction • Film Direction • Storyboarding • Motion Design • Art Direction • Editing
Deliverables
Global Product Launch Film • LED Digital Screens • Social Content • Tmall Assets • Web Content • Digital Campaign
Directed the global launch film for M·A·C Lunar New Year 2022 – Tiger Brass Collection, creating a unified visual campaign across LED retail displays, digital screens, social media, Tmall, and web platforms.
Inspired by the spirit of the Year of the Tiger, the campaign combined metallic textures, flowing gold, and cinematic motion to express strength, confidence, and prosperity through a contemporary luxury aesthetic. Traditional Lunar New Year symbolism was reinterpreted into a modern visual language that celebrated the collection while maintaining M·A·C's bold brand identity.
Working closely with the M·A·C global creative team, I led the project from concept development and storyboarding through film direction, motion design, editing, and final delivery, creating a cohesive launch experience across multiple digital touchpoints.
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Full credits:
Package/Creative Direction: MAC Cosmetics Creative Team
CGI Director/Storyboard/Motion/Editor: Suki Violet Su