Creative Director & Visual Artist
M·A·C - NEW YEAR SHINE
Client
M·A·C Cosmetics
Project
Lunar New Year 2023, New Year Shine Collection 緋紅流金系列
Role
Director/3D Motion
Responsibilities
Creative Direction • Film Direction • Storyboarding • Motion Design • Art Direction • Editing
Deliverables
Global Product Launch Film • LED Digital Screens • Social Content • Tmall Assets • Web Content • Digital Campaign
Directed the global launch film for M·A·C Lunar New Year 2023緋紅流金系列 New Year Shine Collection, creating a unified visual campaign across LED retail displays, digital screens, social media, Tmall, and web platforms.
Inspired by the symbolism of traditional Chinese knotting, the film reinterprets one of China's most recognizable cultural motifs through surreal CGI and contemporary motion design. Flowing ribbons become an evolving visual language that expresses connection, celebration, prosperity, and renewal while introducing the seasonal collection with a modern luxury aesthetic.
Working closely with the M·A·C global creative team, I led the project from concept development and storyboarding through film direction, motion design, editing, and final delivery, creating a cohesive launch experience across multiple digital touchpoints.
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Full credits:
Package & Creative Direction: MAC Cosmetics Creative Team
Director/Storyboard/Motion/Editor: Suki Violet Su
Producer: Amy Stott
Photographer: Jason Kim
Makeup Artist: Emi Kaneko
Hair: Takayoshi Tshkisawa
Photo Retouch: Gloss Studio