M·A·C - NEW YEAR SHINE

INTRO

2023.
For M·A·C LNY23 NEW YEAR SHINE緋紅流金系列.
On this limited Lunar New Year 2023 product launch film, I worked closely with the MAC Cosmetics creative team to bring their seasonal collection to life — a campaign inspired by the intricate beauty and symbolism of traditional Chinese knotting.

As the director, storyboard artist, motion designer, and editor, I led the project from concept through execution. The knot served as a central visual metaphor: fluid, interconnected, and endlessly looping — a reflection of protection, unity, and celebration.

My cultural perspective informed every choice. Rather than relying on surface-level motifs, I sought to convey deeper meaning through movement, texture, and rhythm. This piece became both a creative offering and a personal statement — honoring heritage through surreal digital language and singular authorship.

CREDIT

Package & Creative Direction: MAC Cosmetics Creative Team
Director/Storyboard/Motion/Editor: Suki Violet Su
Producer: Amy Stott
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Photoshoot:
Photographer: Jason Kim
Make Up Artist: Emi Kaneko
Hair: Takayoshi Tshkisawa
Photo Retouch: Gloss Studio

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