Creative Director & Visual Artist
M·A·C LNY23 - NEW YEAR SHINE緋紅流金系列
Client
Thayers
Project
Jelly Toner Launch Campaign
Role
Senior Art Director
Responsibilities
Creative Direction • Art Direction • Motion Design • Editing
Deliverables
Web • Social • Paid Media • CRM • E-commerce
Developed the launch campaign for Thayers Jelly Toner 2026, creating a cohesive visual system across web, social, e-commerce, CRM, and paid media. Designed key visuals, produced motion graphics, and edited campaign content, translating the product's signature jelly texture into a playful digital experience while maintaining a consistent brand identity across all consumer touchpoints.
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Full credits: