Creative Director & Visual Artist
衡HENG
Client
MTV Entertainment
Project
MTV Idents — AAPI Heritage Month (2022)
Role
Artist Representative
Responsibilities
Concept Development • Creative Direction • Art Direction • CGI • Film Direction • Visual Storytelling
Deliverables
MTV Ident • CGI Short Film • Broadcast Motion Graphics • Brand Content
Selected as MTV's Artist Representative for Asian & Pacific American Heritage Month (AAPI) 2022, I created 衡 HENG, an original MTV Ident that explores the evolving relationship between gender, identity, and balance through CGI and contemporary dance.
The project is part of MTV Idents (MIDs)—MTV's long-running artist program celebrating creators whose work reflects contemporary culture while amplifying the voices and perspectives of each generation. Rather than functioning solely as a branding element, each Ident tells a story through the unique vision of its artist.
"衡 (HENG)," meaning balance in Chinese, draws inspiration from the philosophical idea of equilibrium. Rather than portraying equality as a fixed destination or reinforcing gender binaries, the film presents balance as a fluid and continuous state of becoming. Through surreal CGI imagery and choreographed movement, the work visualizes the emotional tension, transformation, and coexistence that have shaped the ongoing pursuit of gender equality throughout history.
By merging symbolic visual language with performance, the project invites audiences to reconsider identity beyond binary definitions, encouraging dialogue around diversity, empathy, and our shared human experience.
As the project's creator, I led the work from concept development and narrative design through visual language, art direction, CGI production, and film direction, translating a social dialogue into a poetic visual experience for MTV.
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Full credits:
Director: Suki Violet Su
3D Motion: Suki Violet Su
Dancer: Elsa Stallings @elsastallings & Zhewen Xiang @zhewenxiang
Videographer: Andy An @andy.an.Jianhao
Costume artist: Manuel Albarran @manuelalbarranoficial
Makeup artist: Keto Utsubo @kentoutsubo
Makeup assistant: Mana Atsumi @manaatsumi829
Producer: Yiwei Zhang @ida_society
On-site producer: Ran Tian @ida_society
Music: MARSIX @marsixlab
BTS Photos: Dennis Wang @ziyang_photo