Creative Director & Visual Artist
Midnight Cream CGI
Client
L’Oréal Paris
Project
Midnight Cream 360° CGI Campaign
Role
3d Motion Artsit/Senior Art Director
Responsibilities
Creative Direction • CGI Art Direction • Visual Storytelling • Motion Design • Cross-Platform Adaptation
Deliverables
Email • TikTok • YouTube • Instagram • Social • Digital Media
Elevate the franchise’s scientific narrative across 360° digital and social touchpoints, complementing the emotional storytelling of the Heidi TVC.
Art direct the CGI visual system, using shadow and light to convey the elegance, depth, and luxurious allure of Midnight Cream while ensuring a cohesive brand experience across every platform.
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Full credits:
Client: NY Lottery
Agency: McCann NY
Design Director: Emely
Art directors: Eva , Suki Violet Su
3d Motion: Suki Violet Su
Photographer: Todd Anthony