Creative Director & Visual Artist
Songzhuang · The Future Is Here
INTRO
2025.This film serves as the official promotional piece for the 15th China · Songzhuang Cultural and Arts Festival. The festival featured one high-level forum, 18 academic symposia, 42 themed exhibitions, and over ten cultural events, offering visitors an immersive experience where they could gather, explore, and enjoy art in a dynamic environment.
Created for Songzhuang Art Distric, the largest hub of original art in China, the film presents the district’s diverse artistic ecosystem through an international visual language. As Songzhuang’s first large-scale communication effort on the global stage, it marks an important step in the district’s evolution from a local art community to an international cultural presence. The visuals integrate digital art, classical painting, Neo-Plasticism, graphic design, illustration, and hybrid 2D–3D techniques to form a compelling cross-media narrative.
Premiering in Songzhuang in September 2025 and subsequently screened across New York, Malaysia, Hong Kong, Japan, and Thailand in October, the film significantly expands Songzhuang’s global visibility and cultural influence.
This is an open invitation to artists around the world:
Come to Songzhuang—let inspiration find new direction in this ever-growing creative ground.
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本片为第十五届中国·宋庄文化艺术季官方宣传片。艺术季包括 1 场高端对话、18 场学术研讨、42 场主题展览及十余场文体活动，为观众呈现一场可品茗、可交流、可打卡的沉浸式艺术盛宴。
作为中国最大原创艺术聚集地的形象作品，本片以国际化视觉语言展现宋庄的多元艺术生态，是其首次面向全球的集中发声，象征着宋庄从本土艺术社区迈向国际舞台的重要一步。影像融合数字艺术、古典绘画、新造型主义、平面设计、插画以及 2D 与 3D 跨媒介互动，形成富有张力的视觉叙事。
宣传片于 2025 年 9 月在宋庄首发，并于 10 月登陆纽约、马来西亚、香港、日本与泰国五座城市同步循环投放，全面提升宋庄的全球曝光与文化影响力。
这是一封写给世界艺术家的邀请函：
来到宋庄，在这片不断生成的土壤中，让灵感找到新的方向。
CREDITS
Client：Songzhuang Art DistrictAgency：VVV³ Studio
Creative Director: 陈麒机Ellwood Chen
Director: 苏艺Suki Violet Su
Producer：Ava
2D Illustrator: 4ura studio, Jet Liu.
Motion design: Dewen Yang
3D Design: 小黑, Zihao, 苏艺Suki Violet Su, Yu Zhou,
AI: Zuheng Yin
Music & SFX: WILDIN
Calligrapher: Guoqing Liu
3D Calligrapher&VFX: 阿山