Creative Director & Visual Artist
STENDERS
Client
STENDERS
Project
"5 Languages of Love" Rose Collection — 520 & Mother's Day Campaign 2026
Role
Director / Creative Director
Responsibilities
Creative Strategy • Narrative Development • AI & Photography Integration •
Visual Direction • Video Production
Deliverables
Brand Campaign Film • Social Media Visual Assets •
E-Commerce & Web Hero Visuals • Digital Storytelling Content
Directed the campaign film and visual assets for STENDERS’ Rose Collection across 520 and Mother’s Day. Centering on the "5 Languages of Love," the campaign translates the sensory essence of the Rose Collection into a multi-layered visual narrative that explores the emotional depth of modern love. By pioneering a hybrid production workflow combining photography with generative AI (AIGC), the project crafts surreal, romantic landscapes that capture the luxurious vibe, natural purity, and distinct poetic tone of the Rose series across social and web channels.
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Full credits:
Client - Stenders
Agency - VVV³ studio
Director - Suki Violet Su/Dewen
AI artist - Dewen/Suki/奉策/郁馨芸/崔爱晖/Whisper
Color - 陈冰华
Photography - U-Vision Studio