NYC Time Square

3D Naked Screen

Client
Times Square Arts

Project
Times Square Naked-Eye 3D Installation (2021)

Role
3D Artist/Art Director

Responsibilities
Concept Development • CGI • Motion Design • 3D Animation • Visual Storytelling

Deliverables
Naked-Eye 3D Animation • Digital Billboard Content • Public Art Installation

Created a naked-eye 3D animation for a large-scale digital display in Times Square, presented as part of Times Square Arts' public art programming supporting New York City's cultural and economic recovery following the pandemic.

Designed for one of the world's most recognizable urban media environments, the work used perspective, depth, and motion to create an immersive three-dimensional illusion without the need for special glasses. Displayed on the iconic screen above the Times Square EDITION Hotel, the project transformed a public billboard into a contemporary digital art experience, celebrating creativity as a catalyst for reconnecting people with the city.

Full Credits:
Creative Direction: Zi Peng Zhu
3D production: Suki Violet Su

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