Creative Director & Visual Artist
VIVA GLAM x Keith Haring
Client
M·A·C Cosmetics × Keith Haring Foundation
Project
VIVA GLAM × Keith Haring Digital Collectible Campaign
Role
Senior Designer/Art Director
Responsibilities
Creative Direction • CGI • Motion Design • Digital Experience • Visual Design
Deliverables
Digital Collectibles • Campaign Assets • Motion Graphics •
Web Experience • Social Content
Created the visual campaign for M·A·C VIVA GLAM × Keith Haring, launching the first official digital collectible collaboration between M·A·C Cosmetics and the Keith Haring Foundation.
The campaign celebrated Keith Haring's iconic visual language while supporting the missions of both the M·A·C VIVA GLAM Fund and the Keith Haring Foundation, with proceeds benefiting organizations dedicated to empowering young people affected by HIV/AIDS. The digital collectibles served as lasting proof of contribution while extending the collaboration into an interactive digital experience.
Working closely with the creative team, I developed CGI visuals and motion content for the campaign across digital platforms, helping translate Keith Haring's bold graphic language into a contemporary launch experience.
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Full credits:
Package & Creative Direction: MAC Cosmetics Creative Team
3D & Motion: Suki Violet Su