POPMART 「SKULLPANDA·The Mirage」

Client
POP MART

Project
SKULLPANDA · The Mirage Series (2025)

Role
Director

Responsibilities
Creative Direction • Film Direction • Story Development • Art Direction • CGI

Deliverables
CGI Short Film • Product Launch Film • Digital Campaign • Social Content

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For the launch of POP MART's SKULLPANDA: The Mirage Series, I directed a cinematic CGI campaign that expanded the collection's original concept into an immersive visual narrative inspired by Eastern mysticism.

The collection is built around twelve "Chrono-Artifacts"—imaginary relics once traded between ancient Eastern and Western marketplaces. Using scent, sound, and sight as sensory gateways, each artifact is awakened within SKULLPANDA's dreamscape. Rooted in traditional Chinese culture, these objects are reimagined as living spirits, quietly whispering forgotten stories through drifting incense and shifting light.

Moving beyond the creation of atmosphere, the film explores the Eastern spatial philosophy of "Separation Without Division" (隔而不断)—where spaces remain distinct yet spiritually connected. Incense smoke intertwines with the resonance of the pan flute, revolving lanterns cast moving shadows across the Skeleton Fantasy Show, and "Scenery Within View" becomes a liminal passage where object and consciousness, the self and the surrounding world, gradually dissolve into one continuous sensory experience.

The journey unfolds through five cinematic chapters, each representing the awakening of a different human sense and guiding the audience toward the Hidden Edition "Illusion & Reality."

1. Inhale the Soul · The Frame
A ritual of breath that awakens the first artifact.

2. Listen Beyond Time · The Pan Flute
Ancient melodies bridge memory and reality.

3. Gaze Into Truth · The Skeleton Fantasy Show
Shadow theatre blurs the boundary between illusion and truth.

4. Cycle of Light · The Carousel Lantern
Rotating lanterns symbolize the cyclical passage of time and memory.

5. The Sensory Apotheosis · The Butterfly Dream
The Hidden Edition "Illusion & Reality" emerges as the five senses converge into a surreal meditation on transformation and perception.

As Director, I led the project from concept development and narrative design through visual language, art direction, and CGI production, translating the collectible series into a cinematic campaign that bridges commercial storytelling with contemporary interpretations of Eastern philosophy.

为 POP MART「SKULLPANDA · 幻境（The Mirage Series）」系列发布，我担任导演，创作了一支电影化 CGI 短片，将产品原有的设计概念延展为一个以东方玄幻美学为核心的沉浸式视觉叙事。

整个系列围绕十二件「时空器物（Chrono-Artifacts）」展开，它们是曾流转于古代东西方市集之间的幻想信物。作品以嗅觉、听觉与视觉为感知媒介，让这些器物在 SKULLPANDA 的梦境中重新苏醒。每一件器物皆源自中国传统文化，却在香雾、光影与声音交织的梦境中蜕变为拥有生命的灵体，低语着跨越千年的神话、记忆与时间。

相较于以往仅着重空间氛围的塑造，这支影片进一步借鉴东方空间哲学「隔而不断」，构建出一个可以被穿行、感知与沉浸的玄幻世界。当薰笼的烟雾缠绕排箫的声纹，当走马灯的流光投射于《骷髅幻戏图》之上，空间、仪式、声音与氛围逐渐融为一体；而「观中景」则成为连接现实与梦境、自我与万物、器物与意识之间的一条神秘甬道。

整部影片由五个彼此相连的章节构成，引领观众逐步开启五感，并最终迎来隐藏款《幻与实（Illusion & Reality）》的觉醒。

五幕叙事：

[email protected]